Kah-jah | KAJA
Which is pronounced as “Let’s go” in Korean
EASY & FUN
Innovative, easy, and most of all, fun.
WAY WE TALK TO THE KUTIES
Casual & Friendly & Simple
Our Story
Kaja is a Korean makeup brand MADE WITH HEART IN SEOUL. Founded with the mission to bring the best of Korean makeup innovation to the United States, Kaja believes beauty should strike a balance between playful, efficacious, subtle and serious.
CRUELTY FREE
PHTHALATES FREE
TRENDY
VEGAN
LET’S TALK
Tone should engage with people in a way that’s easy, friendly and simple.
Kaja prioritizes conversation over marketing jargon. Messaging is fun yet informative.
To instill fun, avoiding over-complicated terms or dense concepts.
WAY WE TALK TO THE KUTIES!
ADORABLE PACKAGE & SENSORIAL FORMULA•
EASY & FUN•
FINGER FRIENDLY & MADE-TO-PLAY•
AS CUTE AS IT IS GOOD
K-beauty Kaja is started from “Kah-jah,” which is pronounced as “Let’s go” in Korean.
So you can be with Kaja anytime, anywhere Bite-sized to fit in one hand, finger-friendly without tools, We aim for a multi-purpose product that easily completes makeup with one product.
The cute and lovely packaging and sensorial formula offer Gen-Z a unique and various experience.
That’s Fun-novative (Fun+Innovative)!
KAJA.
